A new year means new gear for Indy Eleven, which today announced a sweeping, comprehensive partnership with PUMA that will see the iconic global sports brand serve as the Official Soccer Apparel Partner of Indiana’s Team.
“As we spoke with PUMA more and more, it was clear they were willing to be a true partner that would showcase the Indy Eleven brand national and internationally in a truly collaborative fashion,” stated Greg Stremlaw, Indy Eleven President & Chief Executive Officer. “We look forward to serving as a hub for PUMA and its massive global brand in America’s premier sports market and throughout the Midwest.”
Additional retail merchandise – including brand new Indy Eleven primary and secondary jerseys – will be rolled out in the coming weeks as the club approaches its 2021 USL Championship season beginning this spring. An additional third jersey and special promotions around Indianapolis’s racing history and culture will also be unveiled in May.
Through the partnership, the Indy Eleven players, coaches, and staff will be decked out in official PUMA merchandise. Additional components of this comprehensive partnership include support provided to Indy Eleven’s newly launched Youth Soccer Program via myriad co-branded festival materials, in-venue promotional giveaways for ticket holders at Carroll Stadium, collaborative social and digital media promotions, in-stadium branding presence for PUMA, and multiple additional strategic initiatives.
“PUMA is excited to become the Official Soccer Apparel Partner for Indy Eleven. They share our same spirit, commitment and passion within soccer, and we are proud to support their team, fans and community,” said Allison Giorgio, Vice President of Marketing at PUMA North America.
Indy Eleven joins some of the soccer world’s most noteworthy teams in the PUMA family, which includes the Premier League’s Manchester City and Newcastle United, the Bundesliga’s Borussia Dortmund and Borussia Mönchengladbach, Serie A’s AC Milan, and Ligue 1’s Olympique de Marseille.
Last year, PUMA brought its innovative and unique style to the United Soccer League, becoming the official apparel partner of the USL league office and the national partner for the new USL Academy League. Indy Eleven is one of a select few leading USL Championship clubs, including New Mexico United and Oakland Roots SC, who have become trendsetters that will wear the PUMA cat logo in the 31-team league in 2021.
Want to watch the Boys in Blue as they return to IUPUI’s Carroll Stadium in 2021? A limited number of Season Ticket Memberships are now available and can be secured for as low as $170 by visiting indyeleven.com or calling 317-685-1100.