(Indianapolis — July 1, 2026) — Michelob ULTRA is inviting soccer fans to raise a glass and celebrate the world’s biggest game at the upcoming World Cup Watch Party, an immersive fan experience featuring live match screenings, ice-cold refreshments, games, and community spirit.
As the FIFA World Cup returns to the U.S. for the first time since 1994, Michelob ULTRA continues its legacy of uniting beer and sports to create unforgettable moments of celebration for fans through one-of-a-kind brand experiences. The brand’s World Cup programming includes in-stadium and on-premise activations, tournament-inspired retail packaging, and new creative campaigns featuring some of the game’s biggest stars.
The World Cup Watch Party will bring together passionate supporters for a high-energy viewing experience complete with giant screens, interactive fan activations, exclusive giveaways, and premium Michelob ULTRA offerings. Fans will have the opportunity to cheer on United States men’s national soccer team alongside fellow supporters in a stadium-inspired atmosphere designed to capture the excitement, passion, and camaraderie that make the tournament a global phenomenon.
“Soccer fans thrive on connection, energy, and unforgettable moments,” said Ersal Ozdemir, Founder and Owner of Keystone Group and Indy Eleven professional soccer. “Michelob ULTRA alongside Keystone Group and Indy Eleven professional soccer is proud to bring a world-class watch party environment to the iconic Monument Circle in the heart of downtown Indianapolis, where fans can come together to support Team USA, celebrate the return of the World Cup to the United States, and enjoy great beer, entertainment, and the spirit of the game.”
Event Details
- What: Michelob ULTRA World Cup Watch Party
- When: Mon. July 6, starts at 6 p.m.
- Where: Monument Circle, Indianapolis
- Admission: Free
Attendees Can Expect:
- Live World Cup match broadcast
- Opportunities to cheer on Team USA with fellow fans
- Michelob ULTRA specials and branded experiences
- Interactive Activations and giveaways
- Food and Beverage
The event is expected to attract soccer enthusiasts, local influencers, media, and community members looking for an elevated match-day celebration.
For additional information, tickets, or media inquiries, please contact:
About Michelob ULTRA For 20+ years, Michelob ULTRA, America’s #1 top-selling and fastest-growing beer, has been synonymous with championing an active lifestyle and encouraging social athletes to give it their all – whether it’s their first time on the field or they’re competing on the world stage.
Media Contact:
Joe Gentry
Indy Eleven
(317) 845-6826
jgentry@indyeleven.com
