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Ellison + Indy Eleven

Few things go together quite like beer and soccer, which is why Indy Eleven is excited to team up with Ellison Brewing Co. on a partnership that features the Indianapolis and Lansing, Mich.-based brewer as the newest Craft Beer Partner of Indiana’s Team.

To celebrate, Ellison Brewing Co. is adding a new Indy Eleven-inspired beverage to their lineup of quality craft beers being served at their production taproom and restaurant at 501 S. Madison Avenue  - and we're letting our fans have their say when it comes to the beer's style, name and can design!

Style Selection: Dry Hopped American Lager

The people have spoken, and Indy Eleven fans decided their new beer will be a ... Dry Hopped American Lager!

The voting saw the American Lager earn 33% of the responses, coming from behind to narrowly edge out the Amber Ale.

Thanks to all of you who visited Ellison's production taproom to get an informed opinion by sampling their selections!

Name Campaign: Lady Victory Lager

After whittling down more than 60 name suggestions to a final six, the fans had a distinct favorite from the polling options ... and we were listening. Thus, the name of the Ellison + Indy Eleven dry hopped American lager shall be ... Lady Victory Lager!

Indy Eleven will reach out to the individual(s) who(m) suggested the winning name shortly in order to arrange delivery of their prize package - including a four-pack of the new beverage, co-branded “Eleven + Ellison” pint glasses, and additional items.

Can Design Artwork: Nov. 4-24

With a style (dry hopped American lager) and name (Lady Victory Lager) determined, Indy Eleven will now solicit ideas from fans for artwork to be featured on the beer’s 16-ounce cans through Wednesday, Nov. 18

  • Click the document link below to download the can artwork template (PDF)
  • Design MUST include the Ellison Brewing logo, also available below via downloadable PDF 
  • Designs can be submitted via email to - which can also be used as the email address to submit via WeTransfer (depending on file size)
  • Indy Eleven and Ellison will then choose up to four designs to be polled by the public between Nov. 19-22
  • The winning design will be announced on Tuesday, Nov. 24

The persons whom submit the winning name and can design will receive a prize package including a four-pack of the new beverage, co-branded “Eleven + Ellison” pint glasses, and additional items.

Ellison Brewing will plan to have the final collaboration libation available for purchase in its production taproom in mid-December, allowing the opportunity to gift four-packs of the new brew to the soccer and beer lovers in your life!

For more information on Ellison Brewing Co. – including menus for its award-winning beers and exceptional cuisine – visit or their homes on Facebook and Instagram.