skip navigation

Ellison + Indy Eleven

Few things go together quite like beer and soccer, which is why Indy Eleven is excited to team up with Ellison Brewing Co. on a partnership that features the Indianapolis and Lansing, Mich.-based brewer as the newest Craft Beer Partner of Indiana’s Team.

To celebrate, Ellison Brewing Co. is adding a new Indy Eleven-inspired beverage to their lineup of quality craft beers being served at their production taproom and restaurant at 501 S. Madison Avenue  - and we're letting our fans have their say when it comes to the beer's style, name and can design!

Style Selection: Dry Hopped American Lager

The people have spoken, and Indy Eleven fans decided their new beer will be a ... Dry Hopped American Lager!

The voting saw the American Lager earn 33% of the responses, coming from behind to narrowly edge out the Amber Ale.

Thanks to all of you who visited Ellison's production taproom to get an informed opinion by sampling their selections!

Name Campaign: October 21-November 3

  • With a style selected, name ideas for the beer will be solicited from fans between Oct. 21-27
  • Indy Eleven & Ellison will whittle the submitted options down to a handful of finalists, and fans will be allowed to give their preference via an online poll between Oct. 28-Nov. 1. 
  • The winning name will be announced by Tuesday, November 3
  • The person(s) whom submit the winning name will receive a prize package including a four-pack of the new beverage, co-branded “Eleven + Ellison” pint glasses, and additional items.

Can Design Artwork: Nov. 4-24

  • With a style and name determined, Indy Eleven will solicit ideas from fans for artwork to be featured on the beer’s 16-ounce cans from Nov. 4-18
    • An artwork template will be available for download soon at indyeleven.com/ellison
  • Indy Eleven and Ellison will then choose up to four designs to be polled by the public between Nov. 19-22
  • The winning design will be announced on Tuesday, Nov. 24

The persons whom submit the winning name and can design will receive a prize package including a four-pack of the new beverage, co-branded “Eleven + Ellison” pint glasses, and additional items.

Ellison Brewing will plan to have the final collaboration libation available for purchase in its production taproom in mid-December, allowing the opportunity to gift four-packs of the new brew to the soccer and beer lovers in your life!

For more information on Ellison Brewing Co. – including menus for its award-winning beers and exceptional cuisine – visit ellisonbrewingindy.com or their homes on Facebook and Instagram.